Got slogan? Guidelines for creating effective slogans
Year of publication: |
2007
|
---|---|
Authors: | Kohli, Chiranjeev ; Leuthesser, Lance ; Suri, Rajneesh |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 5, p. 415-422
|
Subject: | Werbung | Advertising | Markenartikel | Brand |
-
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)
-
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela, (2014)
-
Ganesan, P., (2016)
- More ...
-
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev, (2007)
-
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev, (2007)
-
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen, (2011)
- More ...