Got slogan? Guidelines for creating effective slogans
Year of publication: |
2007
|
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Authors: | Kohli, Chiranjeev ; Leuthesser, Lance ; Suri, Rajneesh |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 50.2007, 5, p. 415-422
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Saved in:
Saved in favorites
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