Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Year of publication: |
2020
|
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Authors: | Karpinska-Krakowiak, Malgorzata |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 1, p. 38-53
|
Subject: | Emotionale Werbung | Emotional branding | Markenartikel | Brand |
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