Emotional branding scale and its role in formation of brand trust
Year of publication: |
2019
|
---|---|
Authors: | Singla, Vikas ; Gupta, Gaurav |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 23.2019, 2, p. 148-163
|
Subject: | Emotional branding | brand loyalty | brand association | perceived quality | brand personality | brand trust | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Emotion | Vertrauen | Confidence | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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