Governance mechanisms in Internet-based affiliate marketing programs in Spain
Year of publication: |
2010
|
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Authors: | Fox, Paul B. ; Wareham, Jonathan D. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 1, p. 1-18
|
Subject: | Online-Marketing | Internet marketing | Marketingkooperation | Marketing cooperation | Corporate Governance | Corporate governance | Spanien | Spain |
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