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Opinion-making elites in Yugoslavia
Barton, Allen H., (1973)
Megamarketing
Kotler, Philip, (1986)
Reflecting the consumer viewpoint in state and local government fiscal and expenditure decisions
Hatry, Harry P., (1972)
The European view of marketing research
Permut, Steven E., (1977)
How European managers set advertising budgets
Marketing research : the European view
Permut, Steven E., (1978)