Graduates' intention to develop live commerce : the educational background perspective using multi-group analysis
Year of publication: |
2023
|
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Authors: | Kang, Kyeong ; Li, Lifu ; Sohaib, Osama |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków : [Verlag nicht ermittelbar], ISSN 2353-8821, ZDB-ID 2776188-5. - Vol. 11.2023, 1, p. 113-126
|
Subject: | Graduates' entrepreneurship | Live commerce intention | TPB model | Educational background | Multi-group analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.15678/EBER.2023.110106 [DOI] |
Classification: | O30 - Technological Change; Research and Development. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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