Investigating factors affecting Chinese tertiary students' online-startup motivation based on the COM-B behaviour changing theory
Year of publication: |
2023
|
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Authors: | Li, Lifu ; Kang, Kyeong ; Sohaib, Osama |
Published in: |
Journal of entrepreneurship in emerging economies. - Bingley [u.a.] : Emerald, ISSN 2053-4612, ZDB-ID 2763496-6. - Vol. 15.2023, 3, p. 566-588
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Subject: | Chinese tertiary students | COM-B behaviour changing theory | Cooperative system | Live streaming platform | Online-startup motivation | China | Studierende | Students | Motivation | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour |
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