Gratitude in buyer-seller relationships : a dyadic investigation
Year of publication: |
September 2017
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Authors: | Mangus, Stephanie M. ; Bock, Dora E. ; Jones, Eli ; Folse, Judith Anne Garretson |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 37.2017, 3, p. 250-267
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Subject: | salesperson gratitude | prosocial behaviors | emotional contagion | Lieferantenmanagement | Supplier relationship management | Emotion | Verkaufspersonal | Salespeople | Soziales Verhalten | Social behaviour | Beziehungsmarketing | Relationship marketing |
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