Great Brand Blunders
| Year of publication: |
2015
|
|---|---|
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 24.2015, 1, p. 88-89
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand communication | Brand image | Brand evaluation | Brand awareness | Brand extension | Brand loyalty | Brand identity | Brand equity (Consumer) | Brand communities | Brand heritage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2014-0582 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896934