Great strategists say “no”
Purpose – Discusses the importance of saying “no”. Design/methodology/approach – Outlines the author's view, informed by Michael Porter, that any great strategy begins with a clear list of things that one won't do. Findings – Opines that a “list of noes” is integral to a successful strategy, in reducing a customers choices in order to avoid decision paralysis. Originality/value – Utilizes the example of Sheena Iyengar and Mark Lepper's jame experiment, which found that the fewer choices a customer is presented with, the more likely they are to make a purchase.
Year of publication: |
2014
|
---|---|
Authors: | De Flander, Jeroen |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 30.2014, 4, p. 31-32
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategy | Business | Management | Choice | Decision paralysis |
Saved in:
Online Resource
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