Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Year of publication: |
2015
|
---|---|
Authors: | Kim, Hye-Shin ; Hall, Martha L. |
Published in: |
Sustainable fashion supply chain management : from sourcing to retailing. - Cham [u.a.] : Springer, ISBN 978-3-319-12702-6. - 2015, p. 31-45
|
Subject: | Schema Theory | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Öko-Produkt | Sustainable product | Mode | Fashion | Bekleidungsindustrie | Clothing industry |
-
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa, (2023)
-
Creating a sustainable future : insights into brand marketing in the luxury fashion industry
Kaur, Harpreet, (2024)
-
Eco fashion : Top-Labels entdecken die Grüne Mode
Diekamp, Kirsten, (2010)
- More ...
-
Online retailers’ return policy and prefactual thinking
Yu, Yanan, (2019)
-
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F., (2009)
-
Motivations of market mavens for participating in online communities
Kim, Hye-shin, (2011)
- More ...