Green Branding - ein unaufhaltsamer Trend? : Perspektiven und Herausforderungen
Year of publication: |
2011
|
---|---|
Authors: | Legrand, Willy ; Sloan, Philip |
Published in: |
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie. - Stuttgart : Matthaes, ISBN 3-87515-517-3. - 2011, p. 164-178
|
Subject: | Markenführung | Brand management | Öko-Produkt | Sustainable product | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Gastronomie | Restaurant industry |
-
Green advertising for the sustainable luxury market
Lim, Dong Jae, (2021)
-
The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja, (2022)
-
Creating a sustainable future : insights into brand marketing in the luxury fashion industry
Kaur, Harpreet, (2024)
- More ...
-
Sustainability in the hospitality industry : principles of sustainable operations
Sloan, Philip, (2017)
-
Sloan, Philip, (2012)
-
Sloan, Philip, (2010)
- More ...