Green consumer behavior: being good or seeming good?
Year of publication: |
2016
|
---|---|
Authors: | Aagerup, Ulf ; Nilsson, Jonas |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 3, p. 274-284
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Green consumer behavior | Self-enhancement | Branding | ATSCI | Attention to social comparison information | Self-monitoring ability |
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