Green consumer behavior of the educated segment in India
Rajyalakshmi Nittala
Year of publication: |
2014
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Authors: | Nittala, Rajyalakshmi |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 2, p. 138-152
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Subject: | Green marketing | green consumer behavior | environment-friendly | eco-labeling | educated consumers | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Indien | India | Öko-Produkt | Sustainable product | Öko-Marketing | Umweltzeichen | Eco-label |
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