Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Year of publication: |
2022
|
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Authors: | Riva, Farzana ; Magrizos, Solon ; Rubel, Mohammad Rabiul Basher ; Rizomyliotis, Ioannis |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 7, p. 2807-2819
|
Subject: | generation Y | green consumerism | green perceived quality | green perceived value | restaurant | revisit intention | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Gastronomie | Restaurant industry | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Taiwan | Markenimage | Brand image |
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