Mining the hidden seam of proximity m-payment adoption : a hybrid PLS-artificial neural network analytical approach
Year of publication: |
2022
|
---|---|
Authors: | Giovanis, Apostolos ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Magrizos, Solon |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 40.2022, 4, p. 618-631
|
Subject: | Consumer behaviour | Decomposed TPB | Marketing of high-tech m-services | NFC | Perceived risk | Proximity mobile payment | Konsumentenverhalten | Neuronale Netze | Neural networks | Hochtechnologie | High technology | Elektronisches Geld | Electronic money |
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