Green consumption values in mobile apps
Year of publication: |
2019
|
---|---|
Authors: | Barboza, Marina Nascimento Lemos ; Arruda Filho, Emílio José Montero |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 1, p. 66-83
|
Subject: | Green applications | green values | hedonism | technology purchase intention | utilitarianism | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Utilitarismus | Utilitarianism | Mobile Anwendung | Mobile application |
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