Green CSR communication to internal audiences : the persuasive power of normative appeals to employees' green behaviors
Eun Yeon Kang and Soo Yeon Kang
| Year of publication: |
2023
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|---|---|
| Authors: | Kang, Eun Yeon ; Kang, Soo Yeon |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 4, p. 473-496
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2218449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444789