Green is the new white : how virtue motivates green product purchase
Year of publication: |
2021
|
---|---|
Authors: | Spielmann, Nathalie |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 173.2021, 4, p. 759-776
|
Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management |
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