Green marketing : a future revolution
Siva K. Balasubramanian and Gaurav Jain
| Year of publication: |
2011
|
|---|---|
| Authors: | Balasubramanian, Siva Kumar ; Jain, Gaurav |
| Published in: |
Practical sustainability : from grounded theory to emerging strategies. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-10452-5. - 2011, p. 121-132
|
| Subject: | Marketing | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938130