Green marketing and its impact on supply chain management in industrial markets
Year of publication: |
2012
|
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Authors: | Chan, Hing Kai ; He, Hongwei ; Wang, William Yu Chung |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 4, p. 557-562
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Subject: | Lieferkette | Supply chain | Öko-Marketing | Green marketing | B-to-B-Marketing | Business-to-business marketing |
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