The influence of corporate reputation on preference for biodiesel supplier
Year of publication: |
2016
|
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Authors: | Poulakidas, Angela ; Dion, Paul A. |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 4, p. 331-344
|
Subject: | corporate reputation | B2B marketing | green marketing | biodiesel | Firmenimage | Corporate reputation | Lieferantenmanagement | Supplier relationship management | Biokraftstoff | Biofuel | B-to-B-Marketing | Business-to-business marketing | Reputation | Öko-Marketing | Green marketing |
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