Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Khoo Shen Ling and Siti Haslina Md. Harizan
Year of publication: |
2023
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Authors: | Ling, Khoo Shen ; Siti Haslina Md Harizan |
Published in: |
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021. - Cham : Springer International Publishing, ISBN 978-3-031-18663-9. - 2023, p. 15-33
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Subject: | Consumer purchase | COVID-19 | Green marketing | Marketing mix | Purchase behaviour | Coronavirus | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Malaysia | Öko-Marketing | Konsumgüter | Consumer goods |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-18663-9_2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013540553
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