Green marketing : the environmentally-friendly attributes of products and decision to purchase
Year of publication: |
2020
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Authors: | Witek, Lucyna |
Published in: |
Folia oeconomica Stetinensia : FOS. - Szczecin : Wydawn. Naukowe Uniw. Szczecińskiego, ISSN 1730-4237, ZDB-ID 2672877-1. - Vol. 20.2020, 2, p. 451-467
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Subject: | eco-friendly products | green marketing | green purchasing inconsistency | purchase | environmentally-friendly attributes | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness |
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