Green segmentation : a cross-national study
Baris Yilmazsoy and Harald Schmidbauer (Department of Business Administration, Istanbul Bilgi University, Istanbul, Turkey) and Angi Rösch (FOM University of Applied Sciences, Munich, Germany)
| Year of publication: |
2015
|
|---|---|
| Authors: | Yilmazsoy, Baris ; Schmidbauer, Harald ; Rösch, Angi |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 7, p. 981-1003
|
| Subject: | China | Germany | Green marketing | Market segmentation | Cross-cultural research | International marketing | Turkey | Internationales Marketing | Türkei | Marktsegmentierung | Deutschland | Öko-Marketing | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2013-0201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447886