Green supply chain initiatives in brand building : an Indian perspective
Year of publication: |
2017
|
---|---|
Authors: | Trott, Sangeeta |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 13.2017, 2, p. 222-237
|
Subject: | green supply chain initiatives | brand building | Indian scenario | greener country | greener planet | brand equity | motivating factors | government regulations | enabling industry | potent tool | Indien | India | Lieferkette | Supply chain | Umweltmanagement | Environmental management | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Markenimage | Brand image |
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