Gremlins in the data : identifying the information content of research subjects
John R. Howell, Peter Ebbes, and John C. Liechty
| Year of publication: |
2021
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|---|---|
| Authors: | Howell, John R. ; Ebbes, Peter ; Liechty, John C. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 1, p. 74-94
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| Subject: | conjoint analysis | data quality | finite mixture models | multinomial logit | Conjoint-Analyse | Conjoint analysis | Logit-Modell | Logit model | Datenqualität | Data quality | Theorie | Theory | Informationswert | Information value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720965930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426505