Grow Your Global Markets : A Handbook for Successful Market Entry

"Contents" -- "About the Author" -- "Preface" -- "Acknowledgments" -- "Introduction" -- "Part I: Introducing Growth in Global Markets" -- "Chapter 1: Growth in Global Markets" -- "The Benefits of Global Market Growth" -- "The Benefits of Economic Growth" -- "Environmental Forces That Make International Business Different" -- "Chapter 2: Determining Your Role in Global Markets" -- "Consider the Profit Potential of International Expansion" -- "Step 1. Estimate Future Revenue" -- "Step 2. Estimate Your Variable Costs" -- "Step 3. Estimate Your Fixed Costs" -- "Step 4. Calculate Your Gross Profit Margin" -- "Rules and Regulations to Consider Before Getting Started" -- "Exporting" -- "Contracts for the Sale of Goods" -- "Global Growth Plans and Strategies" -- "Exporting" -- "Turn-key Projects" -- "Licensing" -- "Franchising" -- "Contract Manufacturing" -- "Joint Venture" -- "Wholly Owned Subsidiary" -- "Global Growth and Organization Design" -- "Part II: Identifying Your Target Marketand Finding Customers" -- "Chapter 3: Look at Global Marketing" -- "Understanding Types of Markets" -- "Identifying Your Target Market" -- "Global Marketing: Leveraging Product Development Strategy That Lands International Customers" -- "Pricing Your Products and Services" -- "Promoting Your Products and Services" -- "Advertising" -- "Public Relations" -- "Personal Selling" -- "Direct Marketing" -- "Positioning" -- "Finding Your Global Customers" -- "Hereâ s a Quick Way to Understand Distribution and Carve Out a Strategy" -- "Chapter 4: Researching Global Markets" -- "Emerging Markets" -- "Africa" -- "Brazil" -- "Chile" -- "Peru" -- "Canada and Mexico" -- "Germany" -- "Poland" -- "Asia" -- "Chapter 5: Making Contacts and Finding Customers" -- "U.S. Government Sources" -- "State and Local Government Sources" -- "Non-Government Sources