Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Jake David Hoskins and Sarah Abadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Hoskins, Jake David ; Abadi, Sarah |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 8, p. 1235-1251
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| Subject: | Banking | Brand identity | Community banks | Financial services | Industry consolidation | Local brands | Marketing strategy | National banks | Place branding | Regression analysis | Bank | USA | United States | Regionalbank | Regional bank | Markenführung | Brand management | Standortmarketing | Place marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3571 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429187