Growth and the small firm: using causal mapping to assess the decision‐making process ‐ a case study
Year of publication: |
1999
|
---|---|
Authors: | Ennis, Sean |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 2.1999, 2, p. 147-160
|
Publisher: |
MCB UP Ltd |
Subject: | Business development | Case studies | Growth | Marketing planning | Marketing research | Small firms |
-
Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)
Carson, David, (1990)
-
The theory and practice of marketing planning in the smaller business
Brooksbank, Roger, (1999)
-
Entrepreneurial learning requires action on the meaning generated
Brink, Tove, (2015)
- More ...
-
Listening practices and performance in service organisations
Glynn, William J., (2003)
-
Service management practice-performance model: a focus on training and listening practices
Brannick, Teresa, (2002)
-
Organisational marketing in the creative industries
Powell, Shaun, (2007)
- More ...