Grundbegriffe des Marketing : marktorientiertes globales Management-Wissen
Joachim Zentes ; Bernhard Swoboda
| Year of publication: |
2001 ; 5., aktualisierte, überarb. u. erw. Aufl.
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|---|---|
| Authors: | Zentes, Joachim ; Swoboda, Bernhard |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 658 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| Notes: | Literaturverz. S. 614 - 646 |
| ISBN: | 3-7910-1958-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004678095