Grundlagen: Product Placement 2005/2006
Year of publication: |
2007
|
---|---|
Authors: | Auer, Manfred |
Publisher: |
München : BAW |
Subject: | Marketing | Fernsehen | Product placement | Geschichte 2005-2006 |
Extent: | 18 S. 30 cm |
---|---|
Series: | BAW-Texte / Reihe Medienmarketing. - München : BAW. - Vol. 4 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | geh. |
Classification: | Marketing |
Source: |
-
Best Practice: Product Placement
Schultz, Johannes, (2006)
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Psychological reactance and branded product placement
Chang, Susan, (2005)
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Eastman, Susan Tyler, (2006)
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Mölk, Andreas, (2021)
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