Strategic marketing management
Jean-Jacques Lambin
| Alternative title: | Marketing stratégique <engl.> Le marketing stratégique <engl.> |
|---|---|
| Year of publication: |
c 1997
|
| Authors: | Lambin, Jean-Jacques |
| Publisher: |
London [u.a.] : McGraw-Hill Companies |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 692 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Lambin, Jean J.: Strategic marketing |
| ISBN: | 0-07-709227-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000593164