Grundprinzipien des Channel-Managements
Marcus Schögel und Nicolas Pernet. [Institut für Marketing, Universität St. Gallen]
| Alternative title: | Principles of Channel Management |
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| Year of publication: |
2010
|
| Authors: | Schögel, Marcus ; Pernet, Nicolas |
| Institutions: | Universität St. Gallen / Institut für Marketing (contributor) |
| Publisher: |
Zürich : Compendio Bildungsmedien |
| Subject: | Marketing | Vertriebsorganisation | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 116, 114 S. 225 mm x 150 mm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German ; English |
| Notes: | Wendebuch Parallelt.: Principles of channel management |
| ISBN: | 978-3-7155-9389-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006323