Innovatives Industriegütermarketing
Wissenschaftliche Gesellschaft für Innovatives Marketing e.V., Nürnberg. H. Diller (Hrsg.)
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Diller, Hermann (contributor) |
| Institutions: | Gesellschaft für Innovatives Marketing (contributor) |
| Publisher: |
Nürnberg |
| Subject: | Marketing | Effizienz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 92 S. : Ill., graph. Darst. |
|---|---|
| Series: | Marketingforschung aktuell. - Nürnberg : GIM, Ges. für Innovatives Marketing. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | German |
| ISBN: | 978-3-933286-41-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893635