Grundsätze des CRM-Ansatzes
Stefan Helmke, Matthias F. Uebel und Wilhelm Dangelmaier
| Year of publication: |
2008
|
|---|---|
| Authors: | Helmke, Stefan ; Uebel, Matthias ; Dangelmaier, Wilhelm |
| Published in: |
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation. - Wiesbaden : Gabler, ISBN 3-8349-0415-5. - 2008, p. 3-24
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Prozessmanagement | Business process management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003749387