Inhalte des CRM-Ansatzes
Year of publication: |
2013
|
---|---|
Authors: | Helmke, Stefan |
Other Persons: | Uebel, Matthias (contributor) ; Dangelmaier, Wilhelm (contributor) |
Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 3-21
|
Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Prozessmanagement | Business process management | Deutschland | Germany |
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