Gruppengütermarketing
von Markus Voeth
| Year of publication: |
2003
|
|---|---|
| Authors: | Voeth, Markus |
| Publisher: |
München [u.a.] : Vahlen |
| Subject: | Marketing | Nachfrageinterdependenz | Interdependent preferences | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Gruppenentscheidung | Group decision-making | Theorie | Theory | Netzeffekt |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVI, 413 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [383] - 404 |
| ISBN: | 3-8006-2860-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001674613