Guccification : redefining luxury through art - the Gucci revolution
Giorgia Sepe and Alessia Anzivino
| Year of publication: |
2020
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|---|---|
| Authors: | Sepe, Giorgia ; Anzivino, Alessia |
| Published in: |
The artification of luxury fashion brands : synergies, contaminations, and hybridizations. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-26120-7. - 2020, p. 89-112
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| Subject: | Artification | Art & Brand Contaminations | Fashion | Guccification | Kering | Luxury | Luxusgüter | Luxury goods | Mode | Gesundheitsreform | Health care reform | Markenführung | Brand management | Kunst | Arts | Kunsthandel | Art trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-26121-4_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012240712