Guerilla-Marketing und virales Marketing : Alternativen zur klassischen Werbung?
Regina Kutzborski
| Year of publication: |
2007
|
|---|---|
| Authors: | Kutzborski, Regina |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Marketing | Werbung | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 126 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Stuttgart, Hochsch. der Medien, Dipl.-Arb., 2004 |
| ISBN: | 978-3-8366-5493-7 ; 3-8366-5493-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004898934