Guest editorial: luxury branding : strategy, innovation and sustainability
Alternative title: | luxury branding |
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Year of publication: |
2021
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Authors: | Cheah, Isaac ; Shimul, Anwar Sadat ; Parker, Jeffrey |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 4, p. 275-276
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Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Nachhaltigkeit | Sustainability | Innovation |
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