Guest editorial: social media, content marketing and engagement strategies in B2B
Alternative title: | Social media, content marketing and engagement strategies in B2B |
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Year of publication: |
2019
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Authors: | Christodoulides, George ; Michaelidou, Nina ; Siamagka, Nikoletta-Theofania |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 87-88
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Subject: | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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