Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Alternative title: | Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe |
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Year of publication: |
2014
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Authors: | Cravens, Karen S. ; Oliver, Elizabeth Goad ; Perryman, Alexa A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 691-693
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Europa | Europe | Virales Marketing | Viral marketing |
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