Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Year of publication: |
2012
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Authors: | Diamantopoulos, Adamantios ; Sarstedt, Marko ; Fuchs, Christoph ; Wilczynski, Petra ; Kaiser, Sebastian |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 3, p. 434-450
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