Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Marko Sarstedt; Petra Wilczynski; T. C. Melewar
| Year of publication: |
2013
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|---|---|
| Authors: | Sarstedt, Marko ; Wilczynski, Petra ; Melewar, T. C. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 48.2013, 3, p. 329-339
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| Subject: | Firmenimage | Corporate reputation | Messung | Measurement | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771792