Guilty pleasure or pleasurable guilt? : affective experience of impulse buying in hedonic-driven consumption
Year of publication: |
2011
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Authors: | Miao, Li |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 35.2011, 1, p. 79-101
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Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | USA | United States |
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