Gurus on marketing

Sultan Kermally

This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts

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Year of publication:	c2003
Authors:	Kermally, Sultan
Publisher:	London : Thorogood
Subject:	Strategisches Management \| Strategic management \| Marketing
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource (156 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information Electronic reproduction; Available via World Wide Web
ISBN:	1-85418-243-9 ; 978-1-85418-243-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673000