Habit, affect, and cognition : a constructivist model on how they shape decision making
Year of publication: |
2012
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Authors: | Kraigher-Krainer, Jörg |
Published in: |
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria. - Berlin : Physica-Verl., ISBN 978-3-7908-2746-0. - 2012, p. 189-206
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Subject: | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
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