Emotions in organisational buying behaviour : a qualitative empirical investigation in Austria
Andreas Zehetner, Corinna Engelhardt-Nowitzki, Barbara Hengstberger, and Jörg Kraigher-Krainer
| Year of publication: |
2012
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| Authors: | Zehetner, Andreas ; Engelhardt-Nowitzki, Corinna ; Hengstberger, Barbara ; Kraigher-Krainer, Jörg |
| Published in: |
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria. - Berlin : Physica-Verl., ISBN 978-3-7908-2746-0. - 2012, p. 207-229
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| Subject: | Konsumentenverhalten | Consumer behaviour | Österreich | Austria | Emotion | Qualitative Methode | Qualitative method | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426638